Token marketing is a term that comes up in token sales, which are fundraisers where pre-mined tokens are sold to the public. The idea behind token marketing is that you can gain a large amount of attention while still trying to sell your product or service. Token marketing is usually done through an incentivized bounty program, in which participants have the chance at winning a share of the ico marketing project’s profit after its release.
Token marketing can take several forms: offering people exclusive content or discounted access, running “Ask Me Anything” YouTube interviews, and even hosting live events for participants with top-tier rewards for those who attend.
1. Make sure you have a token sale strategy
The first and most important thing to do is to make absolutely sure that you have thought out your token marketing strategy. The goal of token marketing is to gain attention, which usually involves introducing the project. You don’t want to spend time preparing for the ICO and then realize that no one is interested in what you are doing. It’s also important to think about how you will use the money from the ICO, as there are many ways in which it can be spent.
2. Create a press kit
Make sure you have a COMPLETE press kit available the moment your project launches, ideally with all the information necessary for journalists who might want to write about it. Don’t rely on journalists to hunt for information, as that only works if you get a lot of people interested. If you have no press kit, there will be less interest from the media and it limits what you can do in terms of token marketing.
3. Consider hiring an ICO marketing company
ICO marketing companies come in all shapes and sizes, with some being better than others. If you want to work with ICO marketing companies you need to make sure that they are experienced, especially in the field of token sales and bounty programs. Another thing to look out for is whether or not the company has done any ICOs before. If you are considering hiring a marketing company, make sure the press kit that you have created is put on their website and Click Here.
4. Tailor your token sale page to your audience
The best way to get people interested in your project is by tailoring your token sale page to them. The biggest mistake that most companies make is trying to be all things to all people, which will end up alienating some people who might still buy into the idea of what they are doing. The benefit of this is that if you appeal to a wide enough audience, you can gain more interest from investors.
5. Decide on a token distribution model
The next step is to decide what you will do with the initial funds from the ICO, either through a pre-sale or a crowd sale. An important aspect of this choice is what you are looking for the investors to contribute. If you want investors to contribute more than their fair share, you need to make sure that your peers don’t do the same thing because it will only further benefit them. Another point to consider is whether or not you will hold an ICO presale first and then put it out there for everyone else at the same time. This is usually considered a bad idea as it will result in less investors contributing.
6. Consider your social media presence
It’s amazing how much a company can get across through their social media pages for manual link building, especially if the right people are saying the right things to the right people. The best way to make sure that your product or service gets noticed is with an active presence on platforms like Twitter, Reddit and Facebook. There are several ways in which you can go about improving your social media presence:
Promote yourself by sharing tools that you use and sites that share content about your industry/field. When sharing articles, make sure you include a link back to the article itself so that others can read it for themselves.
Make use of Twitter, Reddit and other platforms to share content about your product or service. Make sure that whatever you share is relevant and can be related back to your industry/field.
Find influencers in your field, or relevant industries to work with, and ask them to share their own content about what you do, or retweet it. It’s also possible to follow them back, which will put you on their radar. This way they can see that you are interested in what they are doing.
7. Use a bounty program
Bounty programs are one of the best ways by which companies can gain interest in what they are doing through token marketing strategies of NFT. The concept of bounty programs is simple: there are a number of tasks for people to do in exchange for tokens, usually with a specific social media platform or blog. The best thing about bounty programs is that they are simple to use and you don’t have to pay the people who participate. The downside to this is that it limits what you can do, as there are certain platforms where you can’t set up a bounty program.