The USA has one of the largest advertising markets globally. Statistics show that advertisers spent around 137 billion USD$ in digital advertising, and it is believed that the total expenditure will exceed 153 billion USD$ by 2024. Those numbers reveal the importance businesses and marketing experts place on online marketing. Suppose you’re looking to increase your online presence in Vancouver to attract more customers, increase your market share, enhance profits and measure your progress efficiently. In that case, you might consider finding a web marketing company Vancouver that will help you expand your business, implement successful strategies, and do so much more. But first, you should know what a good web marketing company is and what questions to ask before hiring them.
What is a Web Marketing Company?
As the name suggests, a web marketing company deals with anything related to marketing over the internet. You should hire them for a couple of reasons, including generating sales-ready leads, increasing organic traffic, expanding your brand’s presence, and doing market research. They will also benefit you in social media management, online ads placement, email marketing, app development, website design, and related areas. Even though you may have an in-house team to handle some of these functions, they might lack the expertise, size, and time to deal with so many areas at once. Marketing companies also keep themselves abreast with the latest trends and happenings in the industry and ensure your success rate is significantly high. Internet marketing is also crucial because data suggests that about 88% of the customers in Vancouver prefer doing online research before buying a particular product.
Questions to Ask Before Hiring Them
How many services do they provide?
Even though it might sound obvious, not all online marketing companies in Vancouver will provide the same services. However, they should offer the essential ones, including website maintenance, web design, content creation, SEO, lead generation, and social media marketing. That way, you won’t have to find a new agency every time you require a particular service.
What do they charge?
It would be helpful to get an overall estimate of the project and if any additional services will have an extra price. Most agencies in Vancouver will charge between 80 USD$ to 200 USD$, depending on the scale, size, and even duration of the project.
How much experience do they possess?
There’s nothing wrong with hiring a relatively new company that has just begun its journey in the marketing industry. But what you are after is results and success, and for that, nothing is better than a company in Vancouver with approximately 15 years of experience that possesses industry knowledge. It is also beneficial to select an experienced web marketing company because they will deliver the results quickly, as they would have handled many similar cases in the past.
Are they a full-service agency?
It is interesting to know there are three types of agencies in the marketing industry: full-service, traditional and specialized. Most companies in Vancouver prefer full-service agencies because they are bigger than others and possess adequate resources if you decide to expand your project’s size and scale.
Do they have an impressive portfolio?
You should carefully browse their portfolio to understand the kind of projects they have handled in the past and whether you find them appealing. You will get an overall idea of their abilities and skills and decide based on that.
What do their customers say?
Before reaching a decision, it’s a good idea to browse web marketing companies’ websites and go through the testimonials to understand if they have satisfied their clients or not. In what ways are they impressed and why? One of the reasons behind upcoming businesses in Vancouver opting for digital marketing agencies is the information they provide on the digital ecosystem, exploring social media advertising, and discovering how to attract more visitors.
How will they formulate a strategy?
An experienced web marketing company will usually initiate the process via a phone call to understand your problems and how they would help you out. Then they would probably analyze your case and schedule an all-person meeting. If you are doubtful regarding a strategy, it is better to let them know beforehand.
You ought to select the best web marketing company in Vancouver if you want the best results for your business. They will ensure you have an optimum online presence, attract more potential customers, generate leads, and achieve your short and long-term goals.